Academic Marketing in the European Capital of Culture

What is the goal of the training program?

The main purpose of the Erasmus+ STT week on Academic Marketing is to provide participants with skills related to developing oriented services, developing a suitable marketing mix, designing promotional materials, organizing public events, online marketing, using social media as a vehicle for message delivery. Participants will interact in a dynamic scenery, designed to foster dialogue and debate, being constantly challenged through tasks and case studies consisting of successful campaigns or hypothetical scenarios.

Whom does it address?

Participants to the training should be members of the academic community, both teaching and administrative staff, with an English level of B1 or above, looking to develop and/or improve their knowledge and skills of marketing applied to the academic field. PhD candidates and researchers are more than welcome to join.

How is the program structured?

The training program will take place in the lovely city of Timisoara, Romania. Timisoara is also known like little Vienna because of its habsburgic look and traces of the Austrian Empire. Timisoara was elected European Capital of Culture for 2023 because of its beauty, rich cultural life and peaceful blend of ethnic minorities. The training program will be divided into presentations and workshops combined with one-to-one coaching sessions. With a total duration of 25 hours, the classes will take place from Monday to Friday, from 9 am to 3 pm. After completion, all participants will be awarded Erasmus+ Staff Mobility (STT) certificates. The training includes also a cultural immersion day filled with fun, history and culture.



Can the training be funded through Erasmus+ STT grants?

Yes, each participant can apply for a mobility grant within his/her institution. We will provide all the required documentation for the Erasmus+ STT grant applicants: invitation, training curricula and certificate of participation.



What is the cost of the program?

The program package costs 700 euro and it includes:

• the training program facilitated by experienced trainers;
• accommodation for 6 nights at the 3* hotel of the academy opened in October 2023;
• all the meals: breakfast, lunch and dinner;
• candy bar and coffee bar;
• a traditional Romanian meal;
• training materials;
• a cultural immersion day filled with history, culture and fun;
• a walking city tour;
• 24h assistance throughout the week.

How do I register?

By filling in the application form available here.

Should you require any additional information, do not hesitate to contact us either by e-mail hello@erasmus-training.eu or by phone: +40 741 010 073.

Don’t miss:

- the Museum of the Communist Consumer

- the Art Museum

- the Village Museum

- a Spa day

- Kayaking on Bega river

- Visiting Recas Winery

- Gelato di Bruno ice cream

- Iulius Town.