From AI to X: New Developments in University Communication and Marketing

Hosting Higher Education Institution:
Freie Universität Berlin
Institution website:…
Monday, 10 June, 2024 to Friday, 14 June, 2024
Registration fee:
0 €
Maximum number of participants:
Deadline for applying:
Wednesday, 7 February, 2024
Accommodation not provided
Contact person details:
Ms. Stefanie Ritter and Ms. Jasmina Eminic
Academic Relations
Kaiserswerther Str. 16-18
14195 Berlin


Are you a professional working in Communication and Marketing, Innovation Offices, International Offices, University Libraries, Strategy and Leadership or Welcome Services for Staff?

We are happy to invite you to participate in Freie Universität Berlin’s 12th International Staff Training Week, which will take place for five full days from June 10 to June 14, 2024.

Five units of Freie Universität Berlin’s central university administration, the Office of Communication and Marketing, Profund Innovation, the University Library, the Welcome Service within FUB's Personnel Division as well as the Office of International Affairs have created a total of six interactive programs to engage with colleagues from all over the world during the five-day event. The programs will allow enough time for sharing expertise, developing competences and peer learning as well as for networking, strengthening partnerships and socially interacting with colleagues from all tracks.


From AI to X: New Developments in University Communication and Marketing

In this digital era, university administrators and staff are constantly developing new strategies to adapt to the changes and challenges they face on a daily basis. Marketing and communication play pivotal roles in shaping the identity of a university and engaging with a wide array of stakeholders from prospective students to loyal alumni. Social media, personalized content, and targeted campaigns are vital components of today’s communication strategies, and new advancements like AI are revolutionizing how people participate in education and research and how universities conduct outreach. Moreover, amidst a volatile global political landscape, universities must navigate sensitive geopolitical issues, showcasing not only academic excellence, but also cultural sensitivity and global awareness in their messaging. This staff training program invites you to discuss these developments and share your experiences in how university communication and marketing units are dealing with current challenges, while striving to stay relevant and resonate with diverse audiences.



If you are interested in participating in one of the tracks, we invite you to fill in the online application form on our website. The deadline for applications is February 5, 2024. The selection will be made on the basis of the information provided in the application form and the results will be emailed to all applicants in early March 2024. Please do not make travel arrangements before your participation is confirmed.



The language of the Staff Training Week is English, so fluency in English (speaking, listening, reading, writing) is required.


Please have a look at the attached draft program and get in touch with us in case of questions. The draft programs will be updated after the selection phase ended to also include input and good practice from participants. 

fub_staff_week_2024_program_communication_and_marketing.pdf (490.56 KB)Download