Content marketing for university branding

Hosting Higher Education Institution:
Ghent University - Communication and Marketing
Institution website:
https://www.ugent.be/en
Country:
Belgium
Language:
English
Dates:
Wednesday, 11 June, 2025 to Friday, 13 June, 2025
Registration fee:
no
Maximum number of participants:
25
Deadline for applying:
Monday, 10 March, 2025
Accommodation:
Accommodation not provided
Contact person details:
Laurens Beke
laurens.beke@ugent.be
Marketer Ghent University

WHAT?

Ghent University invites you to join an inspiring Erasmus+ Staff Training, organised by the University Service Communication and Marketing.

Immerse yourself in the fascinating world of content marketing and branding at universities together with 25 international communication and marketing professionals.

Expect inspiring talks, visits to some of our iconic monuments like the Ghent University Museum and Botanical Garden, the Book Tower, as well as cultural activities in the vibrant city of Ghent.

This three-day training programme offers the perfect mix of learning, sharing ideas, and building connections in an unforgettable setting. We can’t wait to welcome you!

 

FOR WHO?

This program is designed for communication and marketing professionals from universities across the EU. We welcome colleagues working in central university services as well as faculty-level teams.

Please note: The focus is not on roles related to recruitment, admissions, or application processes, but rather on broader aspects of university communication and marketing. We invite participants who target different audiences - from students, faculty and staff to partner institutions and the general public.

 

INTERESTED TO JOIN?

Please fill out and submit the application form*. The deadline to apply is Monday, March the 10th 2025. The maximum number of participants is 25. Participants will be selected based on their profile and their expectations. Selection results will be announced by the end of March. Please do not book flights or a hotel until you have received an acceptance mail from us. 

 

ABOUT GHENT UNIVERSITY

Ghent University is a top 100 university, founded in 1817, and one of the major universities in Belgium with 50,000 students and 15,500 employees. Our 11 faculties offer more than 200 programmes and conduct in-depth research within a wide range of scientific domains.

Our credo is ‘Dare to Think’, challenging everyone to question conventional views and to dare to take a nuanced stand. We are a pluralistic university open to all, regardless of their ideological, political, cultural or social background.

 

ABOUT GHENT, BELGIUM

A pocket-sized city with the buzz, bustle and bravado of a metropolis? Welcome to Ghent, Belgium's third largest city and Flanders' biggest university city. Where you walk in the footsteps of a 1000-year-old heritage. Get enchanted by medieval towers, ancient buildings and romantic canals. And fall for the local culture in funky hang-outs, a wide range of museums, theatres and historical venues.

Together with its people, ventures and knowledge centres, the city finds cutting-edge solutions to tomorrow's challenges. This inspires many other cities and grants Ghent international recognition.

 

*https://forms.office.com/e/GTeGmCgerV