Porto Communication Higher Education - Staff Week: Building Trust

Hosting Higher Education Institution:
Faculty of Engineering of University of Porto (FEUP)
Institution website:
http://www.fe.up.pt
Country:
Portugal
Language:
English
Dates:
Monday, 13 June, 2022 to Friday, 17 June, 2022
Registration fee:
250€
Maximum number of participants:
50
Deadline for applying:
Monday, 31 January, 2022
Accommodation:
Accommodation not provided
Contact person details:
Raquel Pires - raquelp@fe.up.pt
Head of Corporate Communication

Communicators are currently facing what is quite possible their most demanding professional challenge. Against today´s pervasive scepticism, they must rol up their sleeves and rebuild trust in their organisations. They have to be proactive in helping to define strategies aimed at regaining the public´s lost trust.

Being able to trust a company or institution is one of the most important factors in determining the company´s reputation. What kind of tools do we have to face this fake news era and desinformation times? And how can we be better on communicate science results to public eyes?

The event, from the 13-17th of June 2022,  will be a forum to discuss ideas as experiences related to communication challenges for PR and Corporate Communication Professionals in Higher Education Institutions.

Porto Communication Higher Education Staff Week will be focused on the following topics among others:

  • Strategic Communication: how far can we go to recover from a crisis?
  • Corporate Communication and brand management in higher education institutions
  • Relevance of intercultural communication in attracting international students
  • Reputation management: how to rebuild trust in a public institution.

 

Who should participate? Staff from communication offices: PR Professionals, Media Relation advisors, Corporate Communication staff, Marketing and international offices dealing directly or indirectly with internationalization issues.

If you want to be part of this amazing experience, please fill in the form until 31 January 2022.

The selection results will be disclosed until February 15th.

We can accept max 2 participants per institution!

The participation fee is €250: includes the costs for coffee-breaks, 1 welcome lunch, lunches in the campus, 1 farewell dinner and other social activities.

We will send the details for the bank transfer once the participants are accepted. Participants are expected to cover their own travel and accommodation expenses through the Erasmus funds for staff mobility or otherwise. 

English will be the speaking language.

 

About FEUP

FEUP is located in the Asprela Pole of the University of Porto, an area designated as the Porto Innovation District. Concentrated within one square kilometre, this District is constituted not only by several faculties of the University of Porto and schools of the Polytechnic Institute of Porto, but also by private universities, a central teaching hospital, an institute of oncology and various national and international research institutes. With 50,000 talented people working here, it is primarily a technological location, where the strong presence of engineering technologies, health sciences and entrepreneurship lend considerable impetus to the process of innovation.

The Porto Innovation District is also where the core of the University of Porto’s Science and Technology Park (UPTEC) is located. UPTEC is a structure which brings together over two hundred projects, including startups, innovation centres, anchor companies and entrepreneurial projects. In 2013, UPTEC was recognized with the Regio Stars Award in the category “Smart Growth”, organized by the European Commission - the first time a Portuguese university had received an award for regional development projects at European level.

All in all, the Porto Innovation District is brimming with the entrepreneurial spirit and multidisciplinary research that have allowed FEUP to break new ground in which to operate and thus broaden its expertise. Today, FEUP houses the facilities of the Institute of Science and Innovation in Mechanical and Industrial Engineering (INEGI) and the Institute for Systems and Computer Engineering, Technology and Science (INESC TEC).